CIIE — China International Import Expo · 9th edition
Why it matters
The world's only national-level fair dedicated exclusively to imports — every exhibitor is foreign by design. Uniquely, Chinese central, provincial and municipal buying delegations are formally organised to attend and are under real pressure to sign. No other fair gives a small foreign brand this level of institutional attention.
Who is in the room
State-organised buying delegations, importers, distributors, SOEs
Good fit for
- First-time entrants needing credibility and visibility
- Companies wanting provincial-government and SOE access
- Brands seeking a signing moment with a Chinese partner
Note
Space is scarce and frequently allocated through your national trade body or chamber of commerce rather than direct booking. Start the conversation 6–9 months ahead.
Organiser
Ministry of Commerce & Shanghai Municipal Government
