Home China Trade Show Calendar Trade fairs in Shanghai: Baby, Kids & Maternity

Trade fairs in Shanghai: Baby, Kids & Maternity

We track 4 fairs in this sector in Shanghai, and all 4 are confirmed with the organiser.

Fairs: 4
Dates confirmed by organiser Listed in a trade schedule, not yet confirmed Month expected, exact dates pending
OCT
21–23
2026
in 20 days

CTE — China Toy Expo (with CLE, CKE and CPE) · 24th edition

CTE 中国玩具展 & 潮玩展
Shanghai · SNIECAnnual
Sector pickBoth directionsDates confirmedToys & CollectiblesBaby, Kids & MaternityBrand & IP Licensing
International
4 / 5
Schedule: Four co-located fairs: CTE toys, CLE licensing, CKE baby products, CPE preschool education
Why it matters

The largest toy fair in Asia, run by the national industry association, with exhibitors and buyers from 40+ countries. The co-located licensing fair (CLE) is the interesting part for a European rights holder — character and brand licensing into China is a genuine revenue line that needs no shipping.

Floor space
230,000 m²
Exhibitors
2,508+
Countries
40+
Who is in the room

Toy buyers, licensors and licensees, retail chains, OEM/ODM sourcing teams

Good fit for
  • Toy and collectible brands seeking Chinese distribution
  • Character and IP licensors
  • Sourcing teams for OEM/ODM production
Watch out

Toy safety standards (GB 6675) and the CCC certification requirement apply before you can sell. Also register your trademark and character marks in China first — this category has a serious counterfeiting problem.

Organiser

China Toy & Juvenile Products Association

Link note: Organiser association site — the fair's own domain was unreachable at the time of review
Official siteGet support at this fair
OCT
21–23
2026
in 20 days

CLE — China Licensing Expo · 19th edition

中国授权展（CLE）
Shanghai · SNIECAnnual
Sector pickSelling into ChinaDates confirmedBrand & IP LicensingToys & CollectiblesBaby, Kids & Maternity
International
3 / 5
Schedule: From a Chinese industry schedule — confirm with the organiser before booking
Why it matters

The only licensing exhibition in China approved by the Ministry of Commerce, and the largest in Asia. If you want to license a brand or character into the Chinese market, this is where the domestic licensees actually come.

Who is in the room

IP owners and licensors, brand and character agencies, retailers and licensees in toys, apparel and FMCG

Good fit for
  • Brand and character IP owners
  • Licensing agencies
  • IP legal and royalty-audit services
Watch out

Runs alongside the toy, baby and preschool shows at SNIEC, so the halls are crowded and family-oriented. Register IP in China before you exhibit.

Official siteGet support at this fair
NOV
13–15
2026
in 43 days

CCBF — China Shanghai International Children's Book Fair

中国上海国际童书展
Shanghai · SWEECCAnnual
PriorityBoth directionsDates confirmedPublishing & LicensingBrand & IP LicensingBaby, Kids & Maternity
International
5 / 5
Why it matters

Co-organised with BolognaFiere — the Bologna Children's Book Fair people — which is why the rights trading here actually functions to international standards. Around 500 exhibitors and 50,000 visitors. For a European publisher or illustrator this is a more targeted room than the giant Beijing book fair, and Chinese children's publishing pays real advances for foreign picture books.

Exhibitors
500+
Visitors
50,000+
Who is in the room

Publishers, rights buyers, literary agents, illustrators, education buyers

Good fit for
  • Children's publishers selling translation rights
  • Illustrators and literary agents
  • Character licensing and educational content owners
Note

Rights business runs on appointments booked weeks ahead through the fair's matchmaking system. Walking the aisles without a schedule is close to useless.

Organiser

Shanghai Municipal Press & Publication Bureau, China Education Publishing Group, BolognaFiere

Link note: Organiser site is served over HTTP only
Official siteGet support at this fair
JUL
14–16
2027
in about 10 months

CBME China — Maternity, Baby & Child Expo · 26th edition

CBME 中国孕婴童展
Shanghai · NECC HongqiaoAnnual
PriorityBoth directionsDates confirmedBaby, Kids & MaternityFood & Beverage
International
4 / 5
Why it matters

The leading baby and maternity trade platform in Asia — 300,000 sqm, around 3,500 exhibitors, 100,000 trade visitors. Chinese parents pay a substantial premium for imported baby products, and trust in foreign origin is a real commercial asset in this category rather than just marketing.

Floor space
300,000 m²
Exhibitors
3,500+
Visitors
100,000+
Who is in the room

Maternity and baby retail chains, e-commerce operators, distributors, cross-border buyers

Good fit for
  • Baby food, formula and nutrition brands (subject to registration)
  • Nursery, stroller and safety product makers
  • Toys, apparel and care brands seeking Chinese distribution
Watch out

Infant formula and baby food face some of China's strictest registration requirements. Confirm your regulatory pathway before you take a single order.

Organiser

Informa Markets & UBM Baimai

Official siteGet support at this fair

Full calendar

Other sectors in Shanghai

Industrial Machinery (21) Food & Beverage (11) Electronics & Photonics (8) Health & Medical Devices (6) Chemicals & Ingredients (6) Automotive (5) Pharma & Life Sciences (3) ICT & Telecoms (3) Packaging & Processing (3) Environment & Energy (3) Brand & IP Licensing (3)

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Dates last reviewed 18 September 2026. Always confirm on the organiser's own site before booking.

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