BIBF — Beijing International Book Fair
Why it matters
The world's second-largest book fair — the 2026 edition drew over 1,700 exhibitors from 82 countries. It is a rights and licensing market, not a retail one, which makes it the natural venue for any company whose product is intellectual property rather than physical goods: publishing, education, character licensing, illustration.
Who is in the room
Publishers, rights and licensing buyers, agents, education and library buyers
Good fit for
- Publishers selling or buying translation rights
- Education and children's content producers
- Character, illustration and IP licensors
Note
Rights deals run on a pre-booked meeting schedule agreed weeks ahead. Turning up without appointments achieves very little.
Organiser
National Press and Publication Administration, China National Publications Import & Export