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What we deliver

Four service pillars — in-house where it matters, partner-orchestrated where it counts.

We combine in-house execution for research, content, language and on-the-ground representation with a curated network of specialised local partners for licensed services. One brief in. One coherent China strategy out.

01

Market Entry & Brand Visibility

Building credibility and visibility for foreign brands in the Chinese market — from first-time entrants to established players seeking deeper penetration.

Smartphone showing Chinese social media apps
"Four platforms. One coherent voice."

Market Research & Intelligence

  • Sector landscape & competitor mapping — pricing, positioning, distribution channels, and key local players in your category.
  • Consumer & channel insight — desk research, on-the-ground store visits, distributor interviews, and trade-show reconnaissance.
  • Regulatory & policy monitoring — import licensing, labelling rules, and sector-specific compliance updates.
  • Go-to-market feasibility — synthesised into multilingual reports your headquarters team can act on.

Social Media Operations

  • WeChat (微信) — Official Account registration, article publishing, mini-program coordination, customer service workflows.
  • Douyin (抖音) — corporate account operation, short-video content production, livestream campaign support.
  • Xiaohongshu / RED (小红书) — brand account management, KOC seeding, lifestyle content tailored to platform logic.
  • Weibo (微博) — campaign-driven posting, hashtag activations, customer-service-grade comment management.
  • KOL & KOC collaboration — partner identification, contract negotiation, content review, and ROI tracking.

E-commerce Platform Management (via partners)

  • Platform selection & storefront launch — Tmall Global, JD Worldwide, Xiaohongshu Store, Douyin E-commerce.
  • Agency briefing & onboarding — we translate your brand guidelines into a working brief for Chinese operating teams.
  • Campaign coordination — 618, Double 11, Chinese New Year, planned and supervised on your behalf.
  • Performance management — monthly multilingual KPI dashboards; quarterly strategic reviews.
02

Language & Localization Services

Precision communication for the moments where wording carries weight — delivered in-house by senior bilingual professionals.

Bilingual documents and a fountain pen
"Where wording carries weight."

Business & Compliance Translation

  • Commercial contracts & NDAs — distribution agreements, service contracts, term sheets, supplier agreements.
  • Regulatory documents — product labelling, ingredient declarations, technical specifications, customs paperwork.
  • Corporate communications — investor decks, board materials, internal HR policies, press releases.
  • Industry-specific translation — aviation logistics, food & beverage, fashion, premium consumer goods, B2B industrial.
  • One working day turnaround — terminology, tone, and layout revisions handled directly by the translator on file.

Trade Show & Negotiation Interpretation

  • Trade-show floor support — Canton Fair, CIIE, SIAL, ProWine, China Beauty Expo, and category-specific exhibitions.
  • Distributor & partner negotiation — consecutive interpretation in private meetings, with cultural framing of difficult conversations.
  • Factory & site visits — walk-the-line interpretation for sourcing, audits, and supplier qualification.
  • Pre-meeting briefings — we read your background materials in advance, agree terminology, and prepare a glossary so the conversation flows.
03

On-the-Ground Representation

Your physical extension in China — when remote management is not enough and you need someone on the ground who carries your brief, speaks your language, and reports back in your language.

Business meeting and handshake in Shanghai
"Real visits. Real meetings. Real reports."

Market Development & Distributor Matchmaking

  • Channel scouting & qualification — identifying the right type of partner (importer, regional distributor, on-trade specialist, premium retailer).
  • End-customer outreach — visiting bars, restaurants, hotels, retailers, or specifiers in your target city to build a real demand base.
  • Trade-show representation — staffing your booth, qualifying leads, following up in Chinese after the show closes.
  • Distributor negotiation support — structuring commercial terms, calibrating expectations, drafting bilingual term sheets.
  • Ongoing market coordination — monthly written reports, sample logistics, complaint handling, registered local point of contact.
Featured Engagement

Exclusive China-market representation for an Italian premium sparkling wine producer, building demand among Shanghai's high-end cocktail bars, Italian restaurants and boutique hotels — using verified on-trade traction as leverage for distributor negotiations.

04

Trusted Partner Network

For services that require licensed professionals or specialised infrastructure, CNGateway acts as your project manager — briefing, coordinating, translating, and quality-checking on your behalf.

Business partners signing an agreement
"One point of accountability. Five vetted partners."

Legal & Entity Setup

  • WFOE incorporation — wholly foreign-owned enterprise setup, delivered through partnered local counsel.
  • Joint-venture structuring — negotiating commercial and governance terms with Chinese counterparties.
  • Contract drafting — bilingual distribution, service, and supplier agreements reviewed by Chinese-qualified lawyers.

Tax & Accounting

  • Monthly bookkeeping — handled by licensed Chinese accounting firms, reported in multilingual summaries.
  • Tax filing — VAT, corporate income tax, and withholding tax compliance.
  • Cross-border financial structuring — repatriation, transfer pricing, and FX considerations.

Intellectual Property Protection

  • Trademark registration — Chinese-character marks, pinyin marks, and class strategy.
  • Patent & copyright — registration handled by accredited Chinese IP attorneys.
  • Enforcement support — coordinated takedowns on e-commerce platforms and counterfeit monitoring.

Baidu SEO & Digital Advertising

  • Paid search — Baidu, Sogou, and 360 campaigns executed by specialised performance-marketing agencies.
  • SEO — Chinese-language site optimisation, including ICP filing considerations.
  • Programmatic campaigns — display, video, and retargeting across the Chinese ad-tech ecosystem.

Every partner in this network is selected by CNGateway based on direct working experience. You receive consolidated multilingual reporting and a single point of accountability.

Pick the right starting point

Not sure which service you need first?

Tell us about your category and current China footprint. We'll respond with a frank assessment of where to start — even if that's not with us.

Talk to Us