Pick a channel, adjust the numbers, and see the break-even GMV — the figure that decides whether this is worth doing. Every number is labelled official, reported or needs a partner quote, so you always know what you are standing on.
This is the single biggest fork — it decides whether you need a Chinese company at all, and it filters the channels below.
A walkthrough of what each channel actually looks like, so you can see the storefront you would be buying. The screens are mobile because Chinese commerce is mobile-first — the vast majority of these platforms' traffic is on phones, so that is the view that matters. These are demo mockups of each channel's interface, not screenshots of client stores.
We only state a figure when we can point at where it came from. Anything unverified is labelled as such.
| Item | What we know | Where it came from |
|---|
Every field is pre-filled with the best we have: the platform’s own figure where one exists, otherwise our order-of-magnitude estimate. Each value is chipped with which it is, and the note underneath says what it is based on. Clear a field to leave it unknown — and use Clear pre-filled values below to see the difference our estimates make.
The agency model matters: it decides which costs are fixed and which scale with sales.
| One-off | Amount |
|---|---|
| Total | — |
| Monthly | Amount |
|---|---|
| Total | — |
Lines you add count towards the totals. A monthly line is treated as a fixed monthly cost — the same way the agency retainer and customer service are.
Six dimensions, fixed grade bands, and the data point behind every grade. Higher is better for a foreign brand. The grades are our editorial judgement — no platform issues or endorses them.
| Channel | Reach | Engagement | Access | Control | Margin | Fit | Why |
|---|
| Dimension | What it measures | Grade bands |
|---|
| Data | Detail | Source / date |
|---|
The paperwork, not the prices. This is what has to exist before a platform will let you sell.
The supporting material. Folded away so it does not get in the way of the calculator.
| Structure | What 2026 write-ups report |
|---|
| Level | Meaning |
|---|
| Fact | What it means | Source / date |
|---|
Deposits, commissions and agency fees differ by channel and category, and they move. Tell us where you want to sell and we will come back with confirmed figures, the qualification checklist for that channel, and a scoped plan.
Talk to usPreliminary estimate based on the assumptions you entered; a formal quote requires confirmation with our partners. CNGateway does not provide financial or tax advice. Platform rules and fees change — always confirm on the platform’s own merchant portal before committing money.