KBC — China International Kitchen & Bathroom Expo
Why it matters
Kitchen and bathroom fittings for both the retail and property-development channels. Chinese developers increasingly specify imported sanitaryware in premium projects, which is where a European brand has room — the mass market is firmly domestic.
Who is in the room
Kitchen and bathroom retailers, developers, contract project buyers
Good fit for
- Premium sanitaryware and fittings brands
- Kitchen systems and appliance makers
- Surface and worktop material suppliers
Note
Property-developer specification cycles are long and payment terms can be difficult. Vet your partner's financial position.